Paula Margulies has over twenty years of experience in communications, marketing, and public relations for all types of products and services. A graduate
of the University of California, Santa Barbara, where she earned her master’s degree in Language Arts and Literature, Margulies also holds degrees in marketing communications and education. She has served as the marketing and publicity director for large companies and small businesses and is an instructor in business communications at community colleges throughout Southern California. She specializes in all aspects of marketing and publicity, including writing press releases and creating media kits, setting up speaking and reading appearances, conducting blog tours, garnering book reviews, and setting up print, radio, and television interviews.
Paula is also the author of award-winning novels, short stories, and essays, so she understands the business of writing firsthand. Her nonfiction handbook, The Tao of Book Publicity, her historical novel, Favorite Daughter, Part One, debut novel, Coyote Heart, and short story collection, Face Value: Collected Stories, are available online at www. amazon.com and in bookstores throughout the United States.
"Paula is a wizard with media contacts; she secured me an article in one of the largest and most prestigious New England papers around."
- Jonathan Adam DeCoteau, author of the Indie Excellence Award-winning novel, The Naked Earth
I feel so fortunate to have met Paula Margulies. She is not only one of the best publicists in the industry, but is also a generous person with considerable integrity."
- Felena Hanson, author of Flight Club: Rebel, Reinvent & Thrive – How To Launch Your Dream Business and owner of Hera Hub
Click on the link below to hear Paula discuss her historical novel, Favorite Daughter, and offer advice for authors who write historical and general fiction.
In The Tao of Book Publicity, publicist Paula Margulies outlines the basics of book promotion and explains how the business of publicizing a book works. Designed for beginning authors but also useful for those with some experience in book publishing, The Tao of Book Publicity provides information on the importance of writing a good book and the need for developing a platform, as well as how-to explanations for developing publicity material, including front and back cover text, press releases, Q&As, media and blog tour queries, and newsletter and media lists.
The Tao of Book Publicity also covers social media, book pricing and sales, book tours and media interviews, and author websites. In addition to explaining how book publicity works, this valuable handbook explores practical topics such as publicity costs, timing, and considerations when hiring a publicist.
Simple, straightforward, and informative, The Tao of Book Publicity includes expert advice on all aspects of book promotion and is a go-to reference guide for beginning and experienced authors alike.